Top 10 E-Mail Marketing Subject Line Terms
We spend a lot of time talking on this blog about email marketing and by now you should be aware of the many complexities and pitfalls associated with email marketing. One of the first potential points of failure in email marketing is the subject line. Many savvy email marketers spend a tremendous amount of time/money [...]
continue readingIf You Only Have a Dollar to Spend on Marketing
We have a saying in marketing – “if you only have a dollar to spend on marketing, you should spend it on connecting with your existing clients/contacts”. We all know that a dollar won’t get you far today but the saying still holds true. The point is pretty simple – a relationship with your existing [...]
continue readingWould you talk to your mom this way??? Or how about your boss?
I learned early in my career that perception is reality in many instances of life – especially business. This is a difficult fact for some to embrace, but the good news is you do have some control over how you or your business is perceived. When someone interacts with you, there are many characteristics that [...]
continue readingAre Facebook and or Twitter right for your business?
By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions:
Should I be using these tools to [...]
Email Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home!
Many businesses combine [...]
6 Benefits of Outsourcing Your Marketing and Advertising
Outsourcing specific parts of business has been around for many many moons. Outsourcing has traditionally been done with Accounting or Information Technology. With the changing consumer mindset, flattening of the world and economic conditions, outsourced marketing is becoming more common.
Outsourced marketing enables you to add leadership, experience, and expertise to the marketing and advertising needs [...]
Why Big Brands Struggle With Social Media
Thanks to Twitter (a little irony here…) I stumbled upon this bost by Tom Smith discussing “Why Big Brands Struggle With Social Media”. His points are dead on and we at Three Hats Marketing subscribe to many of the same beliefs. He captures the essence of Social Media in the “No guaranteed results:” section citing [...]
continue reading
The Proof is in the Pudding
Get Connected
Contact Us