A (not so funny) April Fool’s Day Fact
Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.”
Does that seem right? [...]
It’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious [...]
continue readingWhat in the world does hockey have to do with marketing? Read on…
I am the farthest thing from a hockey fan.
And although our monthly email newsletter is titled “Hat Trick” it is more of a play on the hockey phrase as it relates to our name than it is a “tip of the hat” to the game. To be perfectly honest, that is probably [...]
How a virtual marketing employee can help grow your business.
Let’s face it. We are all running lean and mean these days – trying to keep things in the black for our business. And even though some signs recently are pointing toward a recovering economy, we still need to keep ‘er steady and our eye on our pocket books.
But as a business owner [...]
Why Infomercials Work
Have you ever bought something on an infomercial? Chances are you have. It’s truly amazing that hundreds of millions of dollars each year is spent on products sold through infomercials. It is big business.
But did you ever stop to think how in 28 minutes and 30 seconds they can take you from not [...]
Is Your Website an Asset or Liability for Your Business?
Seems like a straightforward question, but unfortunately it’s one that most companies don’t ask themselves often enough. Taking a cross section of various company websites recently shows me that I’m right. Most businesses have a website, which I guess you could say is good. Many of the websites I see though in my opinion, could [...]
continue readingA Guide on How to Waste Money with Your Marketing Efforts
Maybe I just pay attention to marketing more than the average person, but I am continually surprised by the amount of wasted effort and money people spend on marketing. So much so, I thought maybe I would just simplify the process for companies and easily define for them 5 ways to waste their marketing [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel [...]
continue readingDoes a Homeless Person Have a Brand?
As weird as it may sound, I have been giving this thought for quite some time. As a matter of fact, since Three Hats Marketing moved their offices in June to our current location near the Pyramids (for those of you familiar with Indianapolis) I pass at least one homeless man almost daily at [...]
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The Proof is in the Pudding
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