Benefits of Outsourcing Your Marketing

If you have an ongoing and frequent need to market your business and you need someone to quarterback these efforts. While there certainly are some situations where hiring a full-time employee is the best option, there are many situations where a single employee simply cannot offer the broad skill set or high level of expertise that is required. Typically an outsourced marketing employee is the best option for businesses that have a broad range of needs but can’t afford a full-time employee or the business model can only support 1-2 marketing employees.

Here are just a few of the reasons why you should consider hiring an outsourced marketing employee before hiring another full-time employee:

Greater Experience & Abilities

Our outsourced marketing employees are seasoned professionals and offer years of experience, skills and abilities.

More Knowledge & Expertise

Our outsourced marketing employees have worked for numerous businesses across various industries. We have broad knowledge of the many tactics available and which tactics can bring your business the most ROI.

Less Costs & Overhead

An outsourced marketing employee is significantly less expensive than a full-time employee – no benefits, taxes, overhead vacation or sick time.

More experience abilities than a single employee

We provide a single, highly experienced marketing professional who works in your business amongst the leadership team. Your outsourced marketing employee owns the projects that are most important to your business goals, from planning to completion.

We have the experience and abilities to handle all types of marketing strategy, management and creative direction. Just to name a few…strategic consultation, marketing plans & budgets, campaign reporting, competitive research, creative direction, vendor coordination, public relations, copy writing, logo/brochure/adv design, email marketing, cast studies….

Only pay for the results

Hiring a full-time in-house marketing employee is a 40 hour per week financial commitment. If your marketing needs are less for a period of time, you still are paying for that full-time resource. If your marketing needs grow for a period of time, there is a real limit to what you can get done, unless you are willing to hire another in-house resource.

Pay for what you really need, both in skills AND in time needed. That’s real flexibility.

Less expensive than an in-house marketing employee

When you hire a full-time marketing employee, not only are you committing to pay for their salary, but you are also committing to paying for benefits, operating expenses, training, vacation and personal time. Often times this overall cost can add as much as 50-75% to the overall cost of the employee above their salary. And none of this cost is based on results.

With outsourcing, you are paying for nothing but results – period.