How to Market to Gen-Y-ers
Gen-Y-ers…it kinda rolls off the tongue about as well as Brett Favre’s (Farv-ra) name. While it may be easy to laugh at the name given to this generation segment, many businesses and marketers see reaching these people as no laughing matter. Gen-Y-ers represent a huge bulls-eye for many businesses and marketers as they are taking [...]
continue readingIf You Only Have a Dollar to Spend on Marketing
We have a saying in marketing – “if you only have a dollar to spend on marketing, you should spend it on connecting with your existing clients/contacts”. We all know that a dollar won’t get you far today but the saying still holds true. The point is pretty simple – a relationship with your existing [...]
continue readingWould you talk to your mom this way??? Or how about your boss?
I learned early in my career that perception is reality in many instances of life – especially business. This is a difficult fact for some to embrace, but the good news is you do have some control over how you or your business is perceived. When someone interacts with you, there are many characteristics that [...]
continue readingIs Your Website an Asset or Liability for Your Business?
Seems like a straightforward question, but unfortunately it’s one that most companies don’t ask themselves often enough. Taking a cross section of various company websites recently shows me that I’m right. Most businesses have a website, which I guess you could say is good. Many of the websites I see though in my opinion, could [...]
continue readingAre Facebook and or Twitter right for your business?
By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions:
Should I be using these tools to [...]
Email Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel [...]
continue readingWhy Big Brands Struggle With Social Media
Thanks to Twitter (a little irony here…) I stumbled upon this bost by Tom Smith discussing “Why Big Brands Struggle With Social Media”. His points are dead on and we at Three Hats Marketing subscribe to many of the same beliefs. He captures the essence of Social Media in the “No guaranteed results:” section citing [...]
continue readingA Service Company’s Best Marketing Tactic? Great Customer Service…. ALWAYS!
The other morning I awoke to frigid temperatures. I certainly expected the cold to be outside, but not inside. My nose felt like someone was holding an ice cube on it while I slept.
My furnace was out. And it was 4:30 am.
I ran downstairs and the thermostat said 58 degrees and the first thing that [...]
The Proof is in the Pudding
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