Is Your Website an Asset or Liability for Your Business?
Seems like a straightforward question, but unfortunately it’s one that most companies don’t ask themselves often enough. Taking a cross section of various company websites recently shows me that I’m right. Most businesses have a website, which I guess you could say is good. Many of the websites I see though in my opinion, could [...]
continue readingEmail Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel [...]
continue readingDoes a Homeless Person Have a Brand?
As weird as it may sound, I have been giving this thought for quite some time. As a matter of fact, since Three Hats Marketing moved their offices in June to our current location near the Pyramids (for those of you familiar with Indianapolis) I pass at least one homeless man almost daily at [...]
continue readingWhy Big Brands Struggle With Social Media
Thanks to Twitter (a little irony here…) I stumbled upon this bost by Tom Smith discussing “Why Big Brands Struggle With Social Media”. His points are dead on and we at Three Hats Marketing subscribe to many of the same beliefs. He captures the essence of Social Media in the “No guaranteed results:” section citing [...]
continue readingA Service Company’s Best Marketing Tactic? Great Customer Service…. ALWAYS!
The other morning I awoke to frigid temperatures. I certainly expected the cold to be outside, but not inside. My nose felt like someone was holding an ice cube on it while I slept.
My furnace was out. And it was 4:30 am.
I ran downstairs and the thermostat said 58 degrees and the first thing that [...]
The Proof is in the Pudding
Get Connected
Contact Us