The 4 general types of brochures
While the effectiveness / utilization of print advertisements seem to be declining in years past, the traditional brochure still has many places in the marketing or sales process. There are 4 general types of brochures and knowing what type of brochure you need to communicate your products and services is critical to turning your potential [...]
continue readingA (not so funny) April Fool’s Day Fact
Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.” Does that seem right? Does [...]
continue readingIf You Only Have a Dollar to Spend on Marketing
We have a saying in marketing – “if you only have a dollar to spend on marketing, you should spend it on connecting with your existing clients/contacts”. We all know that a dollar won’t get you far today but the saying still holds true. The point is pretty simple – a relationship with your existing [...]
continue readingEmail Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel in packs, but in [...]
continue readingA Service Company’s Best Marketing Tactic? Great Customer Service…. ALWAYS!
The other morning I awoke to frigid temperatures. I certainly expected the cold to be outside, but not inside. My nose felt like someone was holding an ice cube on it while I slept. My furnace was out. And it was 4:30 am. I ran downstairs and the thermostat said 58 degrees and the first [...]
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The Proof is in the Pudding
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