What in the world does hockey have to do with marketing? Read on…

I am the farthest thing from a hockey fan.
And although our monthly email newsletter is titled “Hat Trick” it is more of a play on the hockey phrase as it relates to our name than it is a “tip of the hat” to the game. To be perfectly honest, that is probably [...]

A Guide on How to Waste Money with Your Marketing Efforts

Maybe I just pay attention to marketing more than the average person, but I am continually surprised by the amount of wasted effort and money people spend on marketing. So much so, I thought maybe I would just simplify the process for companies and easily define for them 5 ways to waste their marketing [...]

Are Facebook and or Twitter right for your business?

By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions:
Should I be using these tools to [...]

Are You a Lemming When It Comes to Marketing?

Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel [...]

Have you created your marketing plan for 2009?

Still hard to believe its 2009 already. Hopefully your years is off to a productive beginning and you are embarking upon your new marketing plan. You have created your new marketing plan, right? If so…

what are the objectives?
what is your expected ROI?
What tactics will you implement to achieve your objectives?
How will you [...]