How to Market to Gen-Y-ers
Gen-Y-ers…it kinda rolls off the tongue about as well as Brett Favre’s (Farv-ra) name. While it may be easy to laugh at the name given to this generation segment, many businesses and marketers see reaching these people as no laughing matter. Gen-Y-ers represent a huge bulls-eye for many businesses and marketers as they are taking [...]
continue readingA (not so funny) April Fool’s Day Fact
Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.”
Does that seem right? [...]
What in the world does hockey have to do with marketing? Read on…
I am the farthest thing from a hockey fan.
And although our monthly email newsletter is titled “Hat Trick” it is more of a play on the hockey phrase as it relates to our name than it is a “tip of the hat” to the game. To be perfectly honest, that is probably [...]
If You Only Have a Dollar to Spend on Marketing
We have a saying in marketing – “if you only have a dollar to spend on marketing, you should spend it on connecting with your existing clients/contacts”. We all know that a dollar won’t get you far today but the saying still holds true. The point is pretty simple – a relationship with your existing [...]
continue readingA Guide on How to Waste Money with Your Marketing Efforts
Maybe I just pay attention to marketing more than the average person, but I am continually surprised by the amount of wasted effort and money people spend on marketing. So much so, I thought maybe I would just simplify the process for companies and easily define for them 5 ways to waste their marketing [...]
continue readingAre Facebook and or Twitter right for your business?
By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions:
Should I be using these tools to [...]
Are You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel [...]
continue readingeMarketer’s Seven Marketing Predictions for 2009 – how are they relating to business in Indianapolis
In January, Geoff Ramsey — CEO, Co-Founder of eMarketer wrote his Seven Marketing Predictions for 2009. We are now two months into 2009 and I thought it was a good time to see if these predictions are holding true for the Marketing and Advertising here in Indianapolis IN and elsewhere throughout the country.
Marketing budgets have [...]
The Proof is in the Pudding
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