Outsourced vs Traditional Employee

How to Market to Gen-Y-ers

Gen-Y-ers…it kinda rolls off the tongue about as well as Brett Favre’s (Farv-ra) name. While it may be easy to laugh at the name given to this generation segment, many businesses and marketers see reaching these people as no laughing matter. Gen-Y-ers represent a huge bulls-eye for many businesses and marketers as they are taking [...]

Top 10 E-Mail Marketing Subject Line Terms

We spend a lot of time talking on this blog about email marketing and by now you should be aware of the many complexities and pitfalls associated with email marketing. One of the first potential points of failure in email marketing is the subject line. Many savvy email marketers spend a tremendous amount of time/money [...]

A (not so funny) April Fool’s Day Fact

Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.” Does that seem right? Does [...]

It’s not the economy, it’s YOU!

I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious that he [...]

What in the world does hockey have to do with marketing? Read on…

I am the farthest thing from a hockey fan. And although our monthly email newsletter is titled “Hat Trick” it is more of a play on the hockey phrase as it relates to our name than it is a “tip of the hat” to the game. To be perfectly honest, that is probably all I [...]

How a virtual marketing employee can help grow your business.

Let’s face it. We are all running lean and mean these days – trying to keep things in the black for our business. And even though some signs recently are pointing toward a recovering economy, we still need to keep ‘er steady and our eye on our pocket books. But as a business owner or [...]

If You Only Have a Dollar to Spend on Marketing

We have a saying in marketing – “if you only have a dollar to spend on marketing, you should spend it on connecting with your existing clients/contacts”. We all know that a dollar won’t get you far today but the saying still holds true. The point is pretty simple – a relationship with your existing [...]

Why Infomercials Work

Have you ever bought something on an infomercial? Chances are you have. It’s truly amazing that hundreds of millions of dollars each year is spent on products sold through infomercials. It is big business. But did you ever stop to think how in 28 minutes and 30 seconds they can take you from not knowing [...]

Would you talk to your mom this way??? Or how about your boss?

I learned early in my career that perception is reality in many instances of life – especially business. This is a difficult fact for some to embrace, but the good news is you do have some control over how you or your business is perceived. When someone interacts with you, there are many characteristics that [...]