Would you talk to your mom this way??? Or how about your boss?
I learned early in my career that perception is reality in many instances of life – especially business. This is a difficult fact for some to embrace, but the good news is you do have some control over how you or your business is perceived. When someone interacts with you, there are many characteristics that [...]
continue readingIs Your Website an Asset or Liability for Your Business?
Seems like a straightforward question, but unfortunately it’s one that most companies don’t ask themselves often enough. Taking a cross section of various company websites recently shows me that I’m right. Most businesses have a website, which I guess you could say is good. Many of the websites I see though in my opinion, could [...]
continue readingA Guide on How to Waste Money with Your Marketing Efforts
Maybe I just pay attention to marketing more than the average person, but I am continually surprised by the amount of wasted effort and money people spend on marketing. So much so, I thought maybe I would just simplify the process for companies and easily define for them 5 ways to waste their marketing [...]
continue readingAre Facebook and or Twitter right for your business?
By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions:
Should I be using these tools to [...]
Email Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel [...]
continue readingDoes a Homeless Person Have a Brand?
As weird as it may sound, I have been giving this thought for quite some time. As a matter of fact, since Three Hats Marketing moved their offices in June to our current location near the Pyramids (for those of you familiar with Indianapolis) I pass at least one homeless man almost daily at [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home!
Many businesses combine [...]
Featured Client – Yorks Quality Air
Client Problem
Kris and Karen Conover recently purchase Aaron York’s Quality Heating and Air Conditioning from Karen’s father who was ready to retire after 32 years in business. After this transition occurred, Karen and her husband Kris were ready to leverage the company’s tremendous foundation to expand into a new geographical markets and identify new ways [...]
Featured Client – Stuckey Farm
Client Problem
Stuckey Farm Market, a family-owned apple orchard tucked into the country in Sheridan, Indiana has over 1,700 dwarf apple trees with 27 varieties of apples. Owners Jeff and Shannon Pierce purchased the 40 year old business from the Stuckey family and has been working hard to grow the business over the years [...]
The Proof is in the Pudding
Get Connected
Contact Us