Is Your Website an Asset or Liability for Your Business?
Seems like a straightforward question, but unfortunately it’s one that most companies don’t ask themselves often enough. Taking a cross section of various company websites recently shows me that I’m right. Most businesses have a website, which I guess you could say is good. Many of the websites I see though in my opinion, could [...]
continue readingAre Facebook and or Twitter right for your business?
By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions: Should I be using these tools [...]
continue readingEmail Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel in packs, but in [...]
continue readingDoes a Homeless Person Have a Brand?
As weird as it may sound, I have been giving this thought for quite some time. As a matter of fact, since Three Hats Marketing moved their offices in June to our current location near the Pyramids (for those of you familiar with Indianapolis) I pass at least one homeless man almost daily at the [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home! Many businesses combine [...]
continue readingFeatured Client – Yorks Quality Air
Client Problem Kris and Karen Conover recently purchase Aaron York’s Quality Heating and Air Conditioning from Karen’s father who was ready to retire after 32 years in business. After this transition occurred, Karen and her husband Kris were ready to leverage the company’s tremendous foundation to expand into a new geographical markets and identify new [...]
continue readingFeatured Client – Stuckey Farm
Client Problem Stuckey Farm Market, a family-owned apple orchard tucked into the country in Sheridan, Indiana has over 1,700 dwarf apple trees with 27 varieties of apples. Owners Jeff and Shannon Pierce purchased the 40 year old business from the Stuckey family and has been working hard to grow the business over the years by [...]
continue readingOutsourced Marketing Provides More Expertise
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
continue readingOutsourced Marketing Offers More Resources
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
continue reading
The Proof is in the Pudding
Get Connected
Contact Us