Email Marketing Workshop

On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:

• Strategy and Goals for your email marketing program
• Initial and on-going distribution list building techniques
• Designing and building engaging email templates
• Creating good content
• Creating landing pages to increase conversions
• List segmentation and results measurement
• and more!

Best of all, it is free to attend so register now.

Why you should attend

Are you a company that is properly taking advantage of email marketing?  If you are, you are probably in the minority.  9 out of 10 companies we see are making major mistakes that are costing them thousands of dollars in new business and opening themselves up to thousands of dollars in potential legal fines.

Here are some questions to ask yourself:

• Do you know if you are acquiring the “legal” permission from your contacts to send them your email marketing?
• Are you capturing as much information about your email recipients interest with each email as you should?
• Are you segmenting your recipients based upon their activity with your email?
• Are you modifying your messaging based on your recipients activity with your email?
• Do you understand the advantages and limitations of your email tools?
• Are you leveraging landing pages on your website in conjuction with your email marketing?
• Are you putting the proper importance on the look and messaging of the email?
• Do you understand the “rules” of SPAM filters and CAN-SPAM laws?
• Are you paying attention to the importance of the subject line in your emails?

(did we mention that it’s free to attend?)

Date/Time

Wednesday February 24, 2010
8:30am – 11:00am

 

Location

Three Hats Marketing – World Headquarters
8790 Purdue Road
Indianapolis, IN 46268

Download an Outlook Calendar Appointment