Fear really bugs me…
As I was sitting at my desk today, I caught something out of the corner of my eye. A HUGE spider was crawling at what I’m pretty sure was maximum speed right toward me. I screamed of course and luckily Matt and his shoe saved the day.
Fear is “a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.”
All of this got me thinking…thinking about how we live in a world of fear and we have choices to subdue our fear. Fear is an emotion that is related to future events, like worsening a situation.
For example, we have health insurance because we are AFRAID that we might get sick. We wear seat belts for the FEAR of getting into an accident. We use sunscreen as a form of PROTECTION against something we are AFRAID of.
There are two types of fear: panicked and deliberative. When I saw the spider, I panicked. A decision like whether or not to take a risk is more deliberative fear.
I’m sure you as a business owner are faced with different fears everyday. One of those is most likely the decision on whether or not to hire additional employees. Hiring an employee is very, very expensive. Not only does it cost you their salary or hourly wage, but you have to pay for overhead expenses that a lot of people don’t realize. The obvious expenses include benefits, sick days and vacation days. The not so obvious expenses include the cost of office space to provide them a place to work, utilities for the office, a computer and phone, software and so-on and so-forth.
Hiring an in house employee is the norm. Veering away from that norm by hiring an outsourced employee would probably make you nervous because not many other companies are doing it yet. It’s not the norm.
What if I told you that hiring an outsourced marketing employee saved you money AND grew your business? Would that ease your fear? What if an outsourced employee had the same relationship with you that an in house employee would, but they just aren’t in the office every single day?
While there certainly are some situations where hiring a full-time employee is the best option, there are many situations where a single employee simply cannot offer the broad skill set or high level of expertise that is required. Typically an outsourced marketing employee is the best option for businesses that have a broad range of needs but can’t afford a full-time employee or the business model can only support 1-2 marketing employees.
At Three Hats Marketing, we work with businesses as outsourced Marketing Managers or Marketing Directors to ensure your business goals & objectives are met by implementing the proper marketing strategies, plans and tactics.
Make a smart business decision and consider Three Hats Marketing for your marketing needs. Throw away your fears just as I did after the spider died 
Oh and I will remember to bring my RAID tomorrow
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a brilliant post. the writer is to be commended!