Featured Client – Yorks Quality Air

Client Problem

Kris and Karen Conover recently purchase Aaron York’s Quality Heating and Air Conditioning from Karen’s father who was ready to retire after 32 years in business. After this transition occurred, Karen and her husband Kris were ready to leverage the company’s tremendous foundation to expand into a new geographical markets and identify new ways to better serve clients and the community. They wanted to be prepared to communicate these changes in ownership and direction to the employees, clients, prospects, and the community. In addition, the company had relied on word of mouth marketing for years. Their current company materials were grossly out of date and didn’t speak to the opportunities and direction that Kris and Karen wanted to take the company. The contracted with Three Hats Marketing to solve these issues.

Our Solution

Three Hats Marketing worked with Kris and Karen to create a new and fresh logo that represented the desired direction of the company. We also worked to shorten the name of the company and create an important tagline: “generations of quality built on trust” Quality was an important ingredient in everything the company stood for so the name and all marketing materials needed to reflect that. In addition to the new logo and tagline, we created new sales and marketing materials including stationery, business cards, note cards, sales folders, new website, van designs, and more. Once these materials we done, we worked with Kris and Karen to create a detailed marketing plan for 2010 that aligned with their business objectives and defined the marketing strategies and tactics to support those goals. This “roadmap” has given York’s Quality Air the direction and confidence they need to tackle this new business in 2010.

Our Services

Marketing Strategy

Marketing Management

Creative Execution