We listen to the experts (you) tell us how your business is different, what your value proposition is and why the consumer would choose you.

How does Three Hats work with you?

Our process comes fairly intuitively to us - it begins and ends with listening. Throughout our years of experience, we’ve learned that if you truly listen, the solutions generally present themselves.

It is well-known that marketing is a key fundamental of business, yet often times it seems to be an intangible to business owners. Most executives recognize that they need to enhance their marketing, yet many are unsure of how to do. This is where Three Hats comes in - to listen. We call this stage the Discovery Phase. By listening to you (the expert on your business), we can learn how your business is different, where you provide the most value, and why consumers would choose you over the competition. This allows us to mutually identify your greatest points of pain and pick a starting point.

Although we recognize that every business is different and has unique marketing needs that may require us to tweak our process, we typically follow the format below.

Strategy

After the Discovery Phase, we take the information, digest it, research it further and then bounce it off a segment of your target audience. We compile our marketing analysis and develop the outline of your marketing plan which positions us to effectively communicate your distinct message to the right audience in the most effective manner.

Management

In the Management Phase, we take that outline and begin to mold it into a tangible plan that fits your needs and is within your budget. Your plan will detail the key milestones, timeline and measurements to ensure your goals and objectives are met. With the plan and budget in place, we can begin to assemble the right team and resources to provide the proper execution of the plan.

Execution

The execution is where the rubber meets the road, the pen meets the pad, or actually the mouse meets the desktop. At this point in time, the plan is set and the creative juices begin to flow. In every step of the execution, we manage the process by continually measuring and analyzing each step. This level of measurement allows us to make minor tweaks and adjustments to ensure your goals and objectives are met.

Our Sandbox

Marketing Plan Development

Lead Generation

Branding + Identity

Client Communication