While there certainly are some situations where hiring a full-time employee is the best option, there are many situations where a single employee simply cannot offer the productivity, broad skill set or high level of expertise that is required.
Most companies hiring in-house marketing employees don’t realize that the majority of their company’s costs do not go towards accomplishing the duties outlined in the job description. See the chart below to find out where a majority of the in-house employee costs are going.

click on the image above to view the employee utilization versus cost illustration
Employees work an average of 45 hours a week; they consider about 17 of those hours to be unproductive. Survey Finds Workers Average Only Three Productive Days per Week
- An average of only 3 productive days / week
The average U.S. employee spends a surprising 2.09 hours each day wasting time at work, not including lunch hour, according to the results of a recent online survey conducted by America Online and Salary.com. Wasting Time at Work Costs Companies Billions
The 2007 Wasting Time Survey by Salary.com, which asked 2,000 employees across all job levels about how they spend their working hours, found employees waste an average of 1.7 hours of an 8.5-hour workday. Average Employee Wastes Two Hours of Every Workday
- An average of 25% of each day is unproductive
20- to 29-year-olds said they waste an average of 2.1 hours per day. The amount of idle time drops off as employees grow older, with the 30-39 age group reporting 1.9 hours of the day wasted and 40- to 49-year-olds reporting 1.4 hours.