Gmail’s Priority Inbox
Gmail users – Your Email Will Never Be the Same. Gmail has a feature called Priority Inbox, which automatically sorts your “important” emails to the top. The basic idea is that Gmail will prioritize email from senders that you interact with the most. In order to predict which messages are important to you, Gmail uses [...]
continue readingA Guide on How to Waste Money with Your Marketing Efforts
Maybe I just pay attention to marketing more than the average person, but I am continually surprised by the amount of wasted effort and money people spend on marketing. So much so, I thought maybe I would just simplify the process for companies and easily define for them 5 ways to waste their marketing dollars [...]
continue readingIt’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious that he [...]
continue readingEmail Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home! Many businesses combine [...]
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