It’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious [...]
continue readingA Guide on How to Waste Money with Your Marketing Efforts
Maybe I just pay attention to marketing more than the average person, but I am continually surprised by the amount of wasted effort and money people spend on marketing. So much so, I thought maybe I would just simplify the process for companies and easily define for them 5 ways to waste their marketing [...]
continue readingEmail Marketing: Just because you can swing a hammer, doesn’t mean you should build your own home!
I think of myself as pretty “handy”. I enjoy doing small projects around the house but certainly know I have limitations when it comes to building things (especially when electricity is involved!) I’m lucky to have most the tools and actually know how to use the majority of them. I have multiple hammers and have [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home!
Many businesses combine [...]
The Proof is in the Pudding
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