A (not so funny) April Fool’s Day Fact
Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.” Does that seem right? Does [...]
continue readingIt’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious that he [...]
continue readingAre You a Lemming When It Comes to Marketing?
Do you know what a lemming is? It’s not a pastry or a poorly designed car. It’s a small furry rodent found in Artic regions. The only reason I know of the lemming is due to a widely exaggerated misconception about lemmings. You see, the reputation lemmings have is they travel in packs, but in [...]
continue readingA Service Company’s Best Marketing Tactic? Great Customer Service…. ALWAYS!
The other morning I awoke to frigid temperatures. I certainly expected the cold to be outside, but not inside. My nose felt like someone was holding an ice cube on it while I slept. My furnace was out. And it was 4:30 am. I ran downstairs and the thermostat said 58 degrees and the first [...]
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