A (not so funny) April Fool’s Day Fact
Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.” Does that seem right? Does [...]
continue readingIt’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious that he [...]
continue readingWhat in the world does hockey have to do with marketing? Read on…
I am the farthest thing from a hockey fan. And although our monthly email newsletter is titled “Hat Trick” it is more of a play on the hockey phrase as it relates to our name than it is a “tip of the hat” to the game. To be perfectly honest, that is probably all I [...]
continue readingHow a virtual marketing employee can help grow your business.
Let’s face it. We are all running lean and mean these days – trying to keep things in the black for our business. And even though some signs recently are pointing toward a recovering economy, we still need to keep ‘er steady and our eye on our pocket books. But as a business owner or [...]
continue readingIf You Only Have a Dollar to Spend on Marketing
We have a saying in marketing – “if you only have a dollar to spend on marketing, you should spend it on connecting with your existing clients/contacts”. We all know that a dollar won’t get you far today but the saying still holds true. The point is pretty simple – a relationship with your existing [...]
continue readingOutsourced Marketing Provides More Expertise
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
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