What in the world does hockey have to do with marketing? Read on…
I am the farthest thing from a hockey fan. And although our monthly email newsletter is titled “Hat Trick” it is more of a play on the hockey phrase as it relates to our name than it is a “tip of the hat” to the game. To be perfectly honest, that is probably all I [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home! Many businesses combine [...]
continue readingOutsourced Marketing Provides More Expertise
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
continue readingOutsourced Marketing Offers More Resources
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
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