A (not so funny) April Fool’s Day Fact
Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.” Does that seem right? Does [...]
continue readingIt’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious that he [...]
continue readingHow a virtual marketing employee can help grow your business.
Let’s face it. We are all running lean and mean these days – trying to keep things in the black for our business. And even though some signs recently are pointing toward a recovering economy, we still need to keep ‘er steady and our eye on our pocket books. But as a business owner or [...]
continue readingAre your Marketing & Sales Departments – Seperate but Equal?
How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home! Many businesses combine [...]
continue readingOutsourced Marketing Provides More Expertise
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
continue readingOutsourced Marketing Offers More Resources
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
continue readingOutsourced Marketing Saves Money
If you are looking to hire a new full-time marketing resource, then more than likely you have defined a list of needs you hope that an individual can fulfill for you and your business. If you are looking for a director-level role you probably need help with your overall strategy, if you are looking for [...]
continue reading6 Benefits of Outsourcing Your Marketing and Advertising
Outsourcing specific parts of business has been around for many many moons. Outsourcing has traditionally been done with Accounting or Information Technology. With the changing consumer mindset, flattening of the world and economic conditions, outsourced marketing is becoming more common. Outsourced marketing enables you to add leadership, experience, and expertise to the marketing and advertising [...]
continue readingeMarketer’s Seven Marketing Predictions for 2009 – how are they relating to business in Indianapolis
In January, Geoff Ramsey — CEO, Co-Founder of eMarketer wrote his Seven Marketing Predictions for 2009. We are now two months into 2009 and I thought it was a good time to see if these predictions are holding true for the Marketing and Advertising here in Indianapolis IN and elsewhere throughout the country. Marketing budgets [...]
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