A (not so funny) April Fool’s Day Fact

Here we are at the start of the second quarter of 2010, and I am left standing in awe at where the time has gone. To say a phrase we use at Three Hats Marketing “Say it out loud: we are a fourth of the way done with our year.”
Does that seem right? [...]

It’s not the economy, it’s YOU!

I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious [...]

How a virtual marketing employee can help grow your business.

Let’s face it. We are all running lean and mean these days – trying to keep things in the black for our business. And even though some signs recently are pointing toward a recovering economy, we still need to keep ‘er steady and our eye on our pocket books.
But as a business owner [...]

Are your Marketing & Sales Departments – Seperate but Equal?

How often have you seen someone with the title of Sales & Marketing Director? It’s almost like saying I’m the Architect & General Contractor. There is certainly crossover between the two functions, but can one person effectively do both? I can safely say I wouldn’t want my General Contractor designing my home!
Many businesses combine [...]

Why hire a marketing employee when you can hire an entire marketing department!

If you feel you need to hire a full-time marketing employee – such as a marketing director, marketing manager, or marketing assistant, we have another option for you: Hire an entire marketing department!

Outsourcing is less expensive than an in-house marketing position
When you hire a full-time marketing employee, not only are you committing to pay for [...]