It’s not the economy, it’s YOU!
I met with a small business owner the other day who was quite down and out about his troubled business (or lack thereof). In a 30 minute conversation, he blamed his financial woes on 1.) health care, 2.) Obama, 3.) unemployment and 4.) lack of banks investing in businesses. It was quite obvious that he [...]
continue readingWould you talk to your mom this way??? Or how about your boss?
I learned early in my career that perception is reality in many instances of life – especially business. This is a difficult fact for some to embrace, but the good news is you do have some control over how you or your business is perceived. When someone interacts with you, there are many characteristics that [...]
continue readingAre Facebook and or Twitter right for your business?
By now I’m sure you’re all too familiar with the words “Facebook” and “Twitter”. It seems one of these social media giants gets coverage once a week by Brian Williams on NBC Nightly News. And like all good Business Owners / Executives, I’m sure you’ve asked the inevitable questions: Should I be using these tools [...]
continue readingWhy Big Brands Struggle With Social Media
Thanks to Twitter (a little irony here…) I stumbled upon this bost by Tom Smith discussing “Why Big Brands Struggle With Social Media”. His points are dead on and we at Three Hats Marketing subscribe to many of the same beliefs. He captures the essence of Social Media in the “No guaranteed results:” section citing [...]
continue readingHave you created your marketing plan for 2009?
Still hard to believe its 2009 already. Hopefully your years is off to a productive beginning and you are embarking upon your new marketing plan. You have created your new marketing plan, right? If so… what are the objectives? what is your expected ROI? What tactics will you implement to achieve your objectives? How will [...]
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